Virgil Abloh is a man who lacks neither projects nor talent. From DJ to music producer, he then launched himself with great success in the field of fashion. Today, the Rockford, Illinois native is diving into the world of jewelry with the launch of his men's jewelry collection.
Hardly appointed artistic director of men's ready-to-wear at Louis Vuitton, Virgil Abloh hasn't twiddled his thumbs. The man who entered the world of fashion in 2003 recently published photos giving a taste of men's jewelry that can be found in his first collection of its kind under the Virgil Abloh brand.
Virgil Abloh men's jewelry in Paris
The jewels can be seen at the Floral Shop of the Hôtel Costes from January 17 to 29, 2018 in Paris. These dates are not innocent: it coincides with Fashion Week for men and women in the City of Light. In addition to his necklaces, bracelets and other masculine jewelry, Virgil Abloh will also present his new collection of handbags and sneakers at the Parisian hotel. It is possible to pre-order his jewelry for men.
For one of its first creations, Abloh offers a men's paper clip necklace. The jewelry box looks like a box of paperclips. Except that this one bears the name of the creator, and its content is somewhat more valuable.
Abloh's first Louis Vuitton collection is a hit
This presentation of jewelery takes place at a time when Abloh is experiencing a real plebiscite for his first creations following his appointment as head of the artistic direction of Louis Vuitton. Its Spring/Summer 2019 collection was a resounding success, exceeding by 30% the sales of clothing resulting from the collaboration between LVMH and Supreme Record, which nevertheless benefited from very wide media coverage.
WWD, who interviewed the designer, revealed that Virgil Abloh has been working on his own jewelry collection for 3 years. This brand will be separate from Off-White, its high-end casual clothing brand. This first jewelry collection features a necklace set with diamonds and "easy to wear" earrings.
Prototype jewelry for men
With this first jewelry collection, Aboh first wants to take the temperature. Just like for his collection of bags, he offers interested people to reserve their piece, in order to be able to receive it before marketing in store.