In order to mark Paris Fashion Week with a white stone, Off White has planned a whole series of special events in the French capital. The brand will notably present new collections of men's jewelry.
Off White expands its range of accessories, including men's jewelry
Off White will set up a temporary store at 229 rue Saint-Honoré, opposite Moynat. It will be open to the public from February 24 to March 3, 2020. This store, which is spread over 3 floors, with its spiral staircase and hardwood floors, will present the spring 2020 collection of men's and women's jewelry from Off White, as well as unisex eyewear.
jewellery is something new at Off White. The first pieces appeared during the presentation of the pre-fall 2019 collection. They are proof of the brand's expansion strategy in the accessories sector.
On the women's side, there are pairs of Mini Arrows earrings available in many variations. But also pendants, rings and necklaces that display the brand's stylistic symbols, such as the bolt.
As for men's jewellery, there are men's bracelets with an industrial look, necklaces with an Arrow pendant of varying sizes. When it comes to eyewear, styles vary, from aviator glasses with reflective lenses to chunky windshield-style designs.
Colette, my love: pop-up shop rue de Rivoli
Off White will also be involved in the ephemeral souvenir shop "Colette, Mon amour" which will take place in the Kitouné house (rue de Rivoli). It will be open from February 24. The curtain pull will take place on March 4. During this date, you can purchase Off White sunglasses and a special bag, available in a limited edition of only 20 pieces.
Off White does not have a permanent point of sale in Paris. Until now, the house has relied on the concept of pop-up stores, in collaboration with the major galleries of the City of Light, to sell its jewellery for men, glasses, clothing, etc. This is how an installation in the Galeries Lafayette Champs-Élysées is being held until March 14. It allows you to immerse yourself in the creative work of its creative director, Virgil Abloh.