Première collection de bijoux homme pour la marque Suzanne Kalan

First collection of men's jewelry for the Suzanne Kalan brand

Suzanne Kalan, the 33-year-old Los Angeles label led by the eponymous designer and her daughter Patile, presents its first-ever line of jewelry for men. The designer, sometimes referred to as the Queen of the Baguette, is famous for her unique style that features irregularly arranged baguette-cut gemstones (nothing to do with bread!) and pavé diamonds set in 18k gold. t5>

A line of jewelry for men appeared to meet demand

As indicated by many jewelry reports, the demand for men's jewelry, not just watches and wedding bands, has increased recently. This trend encourages more and more designers to offer collections of men's jewelry. Of course, popular culture has partly fueled this trend. Harry Styles all in pearls, Questlove and his giant pearl necklaces or David Beckham with his stone bracelets are some examples.

It is also a market that remains largely untapped. A recent report by Business of Fashion and McKinsey & Co. established that despite the fact that men's jewelry sales only represent 5-10% of the global market and that wedding rings continue to represent the majority of sales, male consumers represent "an opportunity for brands to capture market share in a sector relatively uncompetitive, whose growth is propelled by increasingly mixed aesthetic tastes, influencers and high-profile celebrities . »

Suzanne Kalan masculine jewelry inspired by the Fireworks collection

Kalan will rework its current Fireworks collection in order to offer more masculine pieces. The line will include dog tags (dog tags) in black sapphire and white diamonds, bracelets man in pink sapphire that will not go unnoticed or chic emerald green bracelets.

Men's jewelry wearers can be bold or understated, it's up to them, according to Suzanne Kalan. "Due to the increase in demand from jewelry stores and my direct customers for more chunky jewelry, I thought it was time to jump in," she said in a press release. . "Jewellery is now a staple in every stylish man's wardrobe. The style philosophy of this collection is maximalism, so it is no longer mandatory for men to play the card of sobriety. »

This new collection of jewelry for men will initially be on sale at Mr. Porter. Other stores will offer it later.

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