Bijoux homme : le joaillier islandais Aurum lance une collection

Men's jewelry: Icelandic jeweler Aurum launches a collection

The interest in jewellery for men is increasingly palpable. Celebrities such as Harry Styles and Timothée Chalamet have really taken their style to new heights by displaying a proclivity for wearing beautiful jewelry. But it can still seem relatively avant-garde when a men's jewelry collection is introduced. Especially when it includes pieces that go beyond traditional male accessories (the wedding band, the watch or the cufflinks that we wear on occasions).

Aurum men's jewelry

The Icelandic jeweler Aurum is committed to this field. Like David Yurman, Tiffany and Co. and many other big brands, Aurum has just released its first collection dedicated exclusively to men. That said, there are pieces among them that can easily be classified in the unisex category. It cannot therefore be ruled out that women will set their sights on these men's necklaces, bracelets and rings.

collier homme taureau Aurum

Griðungu, the bull from Norse mythology, inspired some of this men's jewelry. In general, it is the universe of Norse mythology that served as the creative basis for this collection. In particular, these jewels reflect the four great guardians who had the mission to protect the territory of Iceland. Each of the four quarters of Iceland is guarded by a guard:

  • To the east, Dreki (the dragon)
  • To the north, Gammur (the eagle)
  • In the South, Bergrisi (the giant)
  • In the west, Griðungur (the bull, after which the collection is named)

Aurum bull necklace for men: regional inspiration

It was in north-west Iceland that the designer and co-founder of the house, Guðbjörg Kristín Ingvarsdóttir, grew up. This region is one of the common threads of his creative work. And that's especially true for this new men's jewelry collection.

boutons de manchettes Aurum

Although this is the first collection designed exclusively for men, the Aurum line is rather unisex. Many pieces are likely to speak to both men and women. That said, the designer wanted to create a specific line of men's jewelry.

I have wanted to create a collection dedicated to men for years. Many of my collections are unisex, but it was difficult for men to identify which jewelry they are likely to wear,,” Guðbjörg said in a statement. “That's why I wanted to create a brand new collection specially designed for men.

A website with a separate men's jewelry section

The brand's website now has a separate page dedicated to men's jewelry. Of course, it displays the men's bracelets, necklaces and cufflinks from the Griðungur collection. This offer has been complemented with a selection of unisex Aurum jewelry that particularly appeals to men. A way of reassuring customers who might be afraid to wear something too feminine.

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